About MMD Events

MMD Events is the North East’s leading children’s character entertainment company, dedicated to creating unforgettable and enchanting experiences for every child’s special day. 

With a passion for bringing joy and wonder to little ones, our team of professional performers and event planners excel in delivering top-notch entertainment that captures the imagination and creates lasting memories.

The Magic Behind MMD Events

Founded by a team of experienced event planners and talented performers, MMD Events has quickly become the go-to source for bespoke children’s parties and events in the North East, UK. With a diverse range of characters, themes, and activities, we cater to the unique interests and preferences of each child, making every party truly one-of-a-kind.

A Team of Passionate Professionals

Our dedicated team of performers and event planners share a love for bringing joy to children and their families. Each member is carefully selected and trained to deliver exceptional entertainment that is both engaging and captivating. With MMD Events, you can trust that your child’s party will be in the hands of professionals who genuinely care about creating a magical experience.

Our Mission

At MMD Events, our mission is to provide the highest quality children’s character entertainment while ensuring the safety and well-being of all attendees. Our goal is to make each child’s dream come true and create a magical experience that they will cherish forever.

Sarah Coleman: Director

Sarah began performing at 6, studying at Marron Theatre Arts School for a decade, earning IDTA qualifications in Ballet, Tap, Modern Jazz, Theatre Craft, and singing certifications from the Royal College of Music. She performed in Newcastle Theatre Royal pantomimes and local productions between ages 6-11.

With extensive competitive dancing experience, Sarah represented the UK in international ballet competitions and won the 2006 Northumbrian song and dance championship. At 17, she joined London’s renowned ArtsEd school for dance and theatre, collaborating with the Cuban Ballet Company and participating in the National Youth Theatre.

Sarah earned a criminology and psychology degree from the University of Sunderland in 2017, working as a children’s entertainer and dance teacher during her studies. She also developed unique performance skills like fire arts and stilt walking, performing with Cirque de Hilarious and as Graeme Shaw Illusionist’s assistant.

Her vast performing arts experience and passion for spreading joy led Sarah to establish her own entertainment company, Make My Day Events.

Our Services

Discover our enchanting array of popular services that bring your child’s favourite characters to life! From captivating character appearances and immersive themed parties to live shows, MMD Events has everything you need to create unforgettable memories.

Character Meet & Greets

Delight your little ones with personal encounters featuring their beloved characters, complete with autographs, photo opportunities, and interactive playtime.

Live Shows & Performances

Experience the thrill of live entertainment as MMD Events hosts spectacular ticketed events. Watch in awe as your child's favourite characters come to life through mesmerising song, dance, and storytelling that captivates audiences of all ages.

Bespoke Event Planning

Let MMD Events take the stress out of planning your child's next celebration by providing custom-tailored entertainment packages designed to create unforgettable memories based on their favourite characters and interests.

Ready to Create Unforgettable Memories?

Let MMD Events make your child’s dream party a reality. Contact us today to discuss your party ideas, and let our team of passionate professionals bring the magic to your celebration. Book now and let the enchantment begin!